May 5, 2022

Media Sourcery CEO Larry Ketchersid presented a keynote address at the United Nations entitled "Utilizing Emerging Technology to Drive Regenerative Growth for All". A video of the keynote can be found below.

https://www.youtube.com/watch?v=-phIriQAFBI

The keynote, part of the historic Regenerative Cannabis Live conference in the Delegates Dining Room at the United Nations, described how crypto-economic principles can be used to provide incentives for those engaged in regenerative projects.

The subsequent panel discussion centered on industrial hemp, hemp sequestration properties, regenerative agriculture, bioculture and other topics. The video of that panel can be found at https://www.youtube.com/watch?v=A21DjW-0Yj0.

March 29, 2022

Enhancing existing high quality, repeatable manufacturing processes, Nature’s Key complements those with Media Sourcery subsidiary AuthentiLine’s solution, putting tracking and lab reports on a blockchain-based shared public ledger

AUSTIN, TX and OKLAHOMA CITY, OK, March 29, 2022 - When a patient takes 100mg of medicine prescribed by a healthcare professional, or when that patient cuts that 100mg in half expecting to take 50mg of that medicine, there is a level of trust that the medicine truly does have what the manufacturer says it has. When a patient uses medical cannabis in a similar fashion, there is a level of trust that the medicine has what the manufacturer says it has. The problem that plagues the medical cannabis industry is the lack of trust and transparency to show the end consumers that the medicine has what the manufacturer says it has. Medical cannabis patients deserve the same assurances that the dosage amounts in the products are accurate.

Today AuthentiLine, a subsidiary of Media Sourcery, Inc., is releasing Cannabis XChain, the platform for providing proof of quality and authenticity for medical cannabis. Built on Media Sourcery’s XChain product, the product used for cold chain tracking of COVID-19 test kits, the solution provides trust and transparency for medical cannabis products by tracking packages and tying lab reports to products. All this information is made visible on the distributed public ledger of a blockchain by simply scanning the package QR code.

When this tracking is combined with the high quality standards of Nature’s Key, a manufacturer in the state of Oklahoma focused on the wellness and medicinal side of cannabis, the benefits to users are obvious.

“Nature’s Key’s primary goal is making consistent, repeatable, and reliable cannabis and Hemp/CBD products for patients who choose an alternative route to modern medicines,” said Nathan Richter, CEO of Nature’s Key. “Our products are used by patients with a variety of conditions including, Chiari malformation, seizures, Epilepsy, chronic pain management, chronic anxiety and depression, Tourette's, and others. Our products must be of the highest quality to ensure patients using for these types of conditions can trust the medicine will deliver similar experiences each and every time.”

Nature’s Key consistently tests and often times repeatedly tests products to meet its high quality standards. With their implementation of Cannabis XChain, each package of every product has a QR code label that a customer or dispensary can scan to see which lab results pertain to that specific product, where the product has been, and view a record of this information on an immutable distributed public ledger.

“Each distillate or product sample we receive from Nature’s Key has a QR code and label,” said Landon Andrews, Lab Director at Purelabs, an Oklahoma City testing lab. “The delivery person scans it to denote that it was delivered. There are no changes in our process; their system pulls down the completed lab report automatically.”

In addition, the Cannabis XChain mobile app optionally allows dispensary users to select one or more reasons for recommending a particular product when a package is sold. This information will help all parties in the supply chain understand the usages of particular products.

“With this functionality, we can have a record of what products we are suggesting for what reasons, without including PHI,” said Jerry AlMufleh, CEO of SilverLeaf Senior Cannabis.

“One of my best friends, Bob, used medical cannabis for a chronic disease throughout his life,” said Larry Ketchersid, CEO of Media Sourcery. “The high quality of the Nature’s Key manufacturing process, combined with our XChain solution’s transparency and automation, provides the type of assurance that would have made his personal path to wellness easier.”

The Cannabis XChain solution will be on display by Nature’s Key at CannaCon in Oklahoma City March 31 - April 1, 2022. Visit them at booth 703 and see their flagship Battle Buddy product - a doctor-derived proprietary blend of CBD, CBN and other botanicals with which patients report reduced anxiety and mitigated symptoms of PTS (Post Traumatic Stress). Battle Buddy is a friend in your pocket—a product designed to relax an overactive nervous system, temper stress, bring down your blood pressure and balance your nervous system to prevent spiraling out of control.

This solution will be propagated upstream to growers and downstream to patients in the medical cannabis supply chain. Growers can also benefit from Media Sourcery’s regenerative agriculture monitoring and alerting solutions, using its ETA rules engine. This solution will be a topic of a presentation by Mr. Ketchersid and a follow-up panel at the Regenerative Cannabis Live meeting at the United Nations (and live streamed) May 5, 2022.

February 1, 2022

Media Sourcery Extends X-Chain and Rules Engine Solutions on the Helium Network Integrating IoT devices from The People’s Network provides key ingredients for vegetation management, regenerating agriculture, proof of recycling, and other solutions

A summary of the press release is below. The full press release can be read here.

For the Helium perspective, please read their wonderful article at the Helium blog.

For a more in-depth look, please see the video recording below of our CEO Larry Ketchersid on The UpLink with Jacob Swinn of Helium.

AUSTIN, TX, February 1, 2022 - Workflow automation and security software solutions provider Media Sourcery, Inc. today announced its partnership with Helium, The People’s Network, and announces the release of an updated version of its ETA (Events-Triggers-Actions) rules engine in support of multiple IoT sensors that utilize the Helium Network.

“Our Rules Engine has been integrated with personal health devices and safety devices for several years, and our XChain product uses distributed public ledger blockchain technologies to provide transparency,” said Larry Ketchersid, CEO of Media Sourcery. “Our partnership with Helium gives the best of both of those worlds - inexpensive data transport for a wide variety of devices, and the transparency of the Helium blockchain to provide proof of data origination and path.”

With its partners, Media Sourcery is integrating sensor data into several solutions, including vegetation management, regenerative agriculture monitoring, proof of recycling, and proof of delivery and handling. Several types of sensors are already in use with Media Sourcery’s ETA Rules Engine, including those that monitor temperature, location, line of sight, capacity, soil moisture, and soil electrical conductivity.

September 22, 2021

CEO Larry Ketchersid was the guest on the first episode of the "Purpose, Planet and Profit" podcast, hosted by Topl and CEO Kim Raath, PhD. In this podcast, Kim and Larry discuss Media Sourcery's solutions that utilize the Topl blockchain. These include tracking COVID-19 test kits, recyclable wind turbine blades, medical cannabis, trees and other asset.

The podcast was live on LinkedIn and can now be found on the "Let's Talk Supply Chain" website (https://lnkd.in/gBBAnyuN) and on YouTube (https://lnkd.in/gNJ-PEY5).

June 16, 2021

Our CEO, Larry Ketchersid, was invited to write an article for the Austin Startups eZine describing how we use blockchain technology to provide transparency and trust as an extension to our workflow automation solutions.

AUSTIN, TX, June 16, 2021 - Though many blockchain-focused headlines lately have been more concerned with Dogecoin, enthusiastic bitcoin conferences and price fluctuations, most blockchains have real utility in improving existing processes. The recent announcement of our Cold Chain solution is one of many such examples.

For a real-world implementation such as tracking assets with temperature requirements as they move through the supply chain, multiple entities in the supply chain must be trusted. From manufacturer to air shipment company to warehouse to ground shipment company to customer, each participant in the supply chain must be blindly trusted by participants further down the chain to store and handle temperature sensitive assets correctly. Assets of this type include vaccines, foods, packaged goods, wine, large trees, COVID-19 test kits and many more.

Our Cold Chain solution removes the need for blind trust, replacing it with transparent event data collected at each step in the supply chain. That event data comes from many sources that build up trust in the system. Some of those sources are different blockchains. All event data is put onto a blockchain for full transparency — not as a hash, but the actual data.

When my team and I look at blockchains, like many other developers we see different programmable constructs that we can integrate into existing or contemplated solutions to make them better. Many of these are built to promote the concepts of trust in the data and the transparency of that data and its origin. At Media Sourcery we started following the path to trust and transparency long ago with our patent on non-repudiation — providing the ability to show without a doubt that data sent from point A was the same data that was received at point B, with all the requisite metadata wrapped around that transaction to prove it.

Some of the constructs our Cold Chain solution uses are:

Decentralized shared public ledger

Decentralized storage

Blockchain identity, if the user desires

Predictable pricing and performance

Read the entire article here.

AUSTIN, TX, August 4, 2021 - Media Sourcery Inc. has named Christopher Carrol to the newly created role of Chief Technology Officer (CTO) for the company. This is an expansion of Christopher’s role at Media Sourcery as Architect and Lead Developer. As Media Sourcery’s CTO, Christopher will drive strategic architectural initiatives across all products and customizations, while continuing to mentor the Media Sourcery development community.

"I'm excited to take on this new role in a company that has meant a lot to me for many years," said Carroll. "We have a great team and an innovative product line that builds on our core focus of security and workflow automation. I'm really looking forward to the future and to seeing the solutions that we build together."

"Since beginning our partnership with Media Sourcery, I've had the privilege to experience Christopher's abilities as a technical leader first hand," said James Aman, CTO at Topl. "Not only is Christopher an extremely skilled and expert developer in his own right, his ability to impart those skills to others is what truly sets him apart. Christopher is the rare technical leader whose actions can be seen multiplied across any teams he leads, producing both impact for Media Sourcery's clients as well as its team."

Read the full press release here.

Already in use tracking COVID-19 test kits, this blockchain-powered trust and traceability solution provides assuredness that assets are stored and transported at the correct temperature

AUSTIN, TX, May 18, 2021 - Workflow automation and security software solutions provider Media Sourcery, Inc. today announced the general availability of its Cold Chain solution. The solution’s initial implementation is in tracking COVID-19 test kits, monitoring that they are stored and transported at the proper temperature at each point in the supply chain.

Liberty Distribution in Simi Valley, CA, operates the cold storage warehouse that receives, stores and ships the COVID-19 test kits. “Our coolers have temperature sensors monitoring that the kits are stored at the correct temperature,” said  Louie Manalad,  VP of Logistics and Fulfillment . “The tracking provided with this solution lets us scan the kits when we ship them to record this, and allows the customers to scan upon receipt, making sure they were stored and transported correctly.”

The solution takes data from each event in the life of an asset, including location, user, temperature, event type and other details, and puts this information on the shared public ledger of a blockchain. Users can quickly and easily see the entire event history of each asset currently in their inventory, in route to their facility, or used assets history. Media Sourcery’s Cold Chain solution provides an iOS and Android app for scanning assets to log events in real time, and a browser app for reporting, recording data and for handheld barcode scanners.

Read the full press release here.

October 20, 2020 - Impact technology company Topl, together with workflow automation and security software provider Media Sourcery, Inc. (MSI) today announced a partnership to jointly develop and launch various blockchain-powered platforms.

The first project to be developed from this partnership will highlight the value of the collaboration of Topl’s impact-focused blockchain with the workflow automation and security tools of MSI when applied to healthcare. The two companies will be involved in tracking test kits for COVID-19, securing the provenance of the supply chain to provide laboratories, practitioners, and patients with assurance that the test kits were handled properly from testing to results reporting. The goal of this effort is to enhance the transparency of the test kit supply chain while also giving patients a method to access their testing data directly and securely via their mobile phone, receiving notifications every step of the way. Private patient health information (PHI) is stored and accessed in a HIPAA-compliant manner, and the solution can provide proof of test results to facilities that require it. MSI’s experience in the healthcare sector will ensure PHI is protected while utilizing the Topl blockchain to provide transparency for non-private information.

Read the full press release here.

May 14, 2020: Businesses by their nature require external entities (partners, users, customers) to be authenticated and authorized for certain functions. Media Sourcery is constantly adding support for external authentication mechanisms. With Version 3 of Media Sourcery's Auth Service product (released in May 2020), this support includes email domains and blockchain-based identity and access management(IAM) systems.

The first blockchain identity system to be added is Blockstack.

This makes the Media Sourcery Authorization Service an identity and access management bridge between enterprise directories authentication/authorization systems and blockchain-based identity systems.

Read the entire article here.

October 1, 2010 - Even though Blackberry devices are somewhat relics of the past and Blackberry as a company has pivoted, this Blackberry case study from 2010 is an excellent use case of Task Automation and Workflow Automation utilizing Media Sourcery technologies. Read the full article here.